Storm Creek
  • Hastings, MN, USA
  • Salary
  • Full Time

Storm Creek is a fast-growing apparel brand with a compelling niche in three channels: retail/resorts, corporate, and consumer. Our best-in-class products are delivered with over-the-top service and backed by a lifetime warranty. We run our company on the proven Entrepreneurial Operating System and all row in the same direction!

We are: Passionate Stylish Reliable Inspiring Caring

Our work environment is: Fast-paced Collaborative Fun

If this sounds like you, then we should talk!

Position Overview:

The Digital Marketing Specialist will successfully create and execute all digital marketing campaigns and tactics that drive brand awareness, audience engagement, lead generation and ultimately help grow the business.

You will be responsible for web content and maintenance, social campaigns and content, videos/creative content, tracking and optimizing metrics, and more. 

The ideal candidate will possess a mix of creativity and analytical abilities. This position reports to the Director of Brand Experience and is an essential role in the continued trajectory of Storm Creek!

Position Responsibilities:

  • Execute day-to-day website updates and ongoing maintenance of the site. Ensure the best possible user experience. Troubleshoot issues. Develop a website traffic plan for achieving scorecard goals.
  • Plan, produce and post daily/weekly/monthly content for all websites, blogs, and social media.
  • Maintain online product content for 100% accuracy. 
  • Oversee social media calendar and content strategy in alignment with the overall company brand, products, customers and partnerships.
  • Lead SEO, SEM, paid social advertising, etc. efforts to drive engagement, audience acquisition, and traffic to Storm Creek's websites and social channels.
  • Develop digital marketing campaigns and related content/landing pages - leading to higher conversions.
  • Collaborate with sales and marketing to curate compelling content and create new campaigns around it.
  • Ensure the Storm Creek messaging is consistent with brand guidelines and fresh across all digital platforms.
  • Regularly review analytics and make recommendations to improve results.
  • Be a highly-proficient user of our CMS and marketing automation tools.
  • Continually maintain photo library and video content, develop new assets as needed.
  • Maintain continual knowledge of Storm Creek products.
  • Identify trends and new digital platform offerings.
  • Content development (video, images, photography) for the website, blogs, product descriptions, sell sheets, e-mails (internal & external), social posts, paid ads, etc. under the direction of the department manager.
  • Other duties and special projects as assigned by the Director of Brand Experience.

Experience/Education Requirements:

  • Bachelor's degree in marketing, communications, or related field.
  • 1-3 years' experience implementing Digital Marketing strategies in B2B and B2C sales environment.
  • CMS experience (WordPress and WooCommerce); working knowledge of HTML, PHP, CSS a strong plus.
  • Experience in SEO, SEM, Google Ads, and Google Analytics.
  • Experience with Adobe Creative Suite and able to make minor edits to files.
  • Proficient in Microsoft Office suite; ideally also experience with a CRM system.
  • Photo editing and video creation/editing skills.
  • Outstanding communication skills including written, verbal and multi-media; strong writing and editing skills for web, e-mail, social media, etc.
  • Strong understanding of current digital marketing concepts, trends, strategies and best practices.
  • Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results.
  • Self-motivated and can work independently and with the marketing team and other departments.
  • Organized, detailed oriented, excellent project management and multi-tasking skills.
  • Creative problem solver, passionate about driving sales results through marketing.
  • Ability to thrive and be flexible in a fast-paced environment.

About Storm Creek

Storm Creek has been designing and developing technical outerwear and apparel for 20 years. Based in Hastings, MN, we have a nationwide customer base in both retailers and promotional products distributors. We import our finished product from our longstanding factory partners overseas.

Storm Creek has a passion for outdoor-inspired apparel that includes innovative fabrics, unique design details, superior functionality and performance all at an outstanding value. Our quality product is complemented by an outstanding customer experience at every touch point. Learn more about our company at Storm Creek is an equal opportunity employer.

Storm Creek
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